Are you a local area businessman? Do you want to Grow your business online ? Do you want take orders, Sales from Internet. Do you looking for detailed guide about local SEO ?
Then, Now your reading a perfect article for Local SEO Guide.
Today In this article, I will share with your detailed guide about Local SEO, It’s Techniques and Strategies.
For your information, If you are not using Local SEO Strategy. Then you are daily missing your thousands of customers.
If you are don’t want lose your daily customers. Then Please Read Full Article…..
About Local SEO And How it Works?
Before I start telling about Local SEO Strategy. First of all we know about how Local SEO Works.
Ok let’s understand about, how your local area customers Search for any kind of products.
Let, You want order some food from Online. Then what you will search
I hope you will search like that
“best food stalls near by me”
“Food sho Near By Me”
“Best Hotels Near By Me”
Let see how our results look like
Are you noticed? In all example which are listed above, there is something common “near by me” this word is common in all examples.
I hope you also search like this type. So “Near By Me” word define locality. So Google so those results, Which are match with user location.
If your are selling food’s. And someone search in Google “food’s Shop Near By Me“ and if you had already done proper Local SEO.
Then you will come on the top in search results. If 1000 peoples are searching same Keyword and you are coming on the top all time.
Then there is more chances if your get 1 percent conversation rate , then you will get 10 orders and The amount of orders increase on daily basis.
So It is the profit, If you will use proper Local SEO Techniques.
I hope you understand about Local SEO and how it’s works.
Use Local SEO For Grow Your Business Online ?
If you want implement local SEO strategy in your business. So for sure you are going for make huge amount of profit.
So there is lots of methods for promote your local business online, but today I will share with best local SEO tips for your business.
Sumbit Your Business In Google My Business
Here many of peoples say, we know about it. But you don’t know about a Techniques. Which Today I will share with you.
So First of All List Your Business In Google My Business.
Steps For List Your Business In Google My Business:
- Visit: https://www.google.com/business/
- Click On Start > Fill Your Store or Business Name
- Fill out Your Address ( Please Fill Correct Address, Because In next Level it give lots of help )
- If deliver any kind of stuff, then don’t forget to click on this box
- After This process, It’s will show you show you any location and Give option for This doesn’t match
- If suggested address match with your original address then you can continue.
- If don’t match then you refill the address and tell the Google about your Original Address
- After Address process, It will ask for your business category ( Fill Correct Category)
- Enter You Mobile Number And Website (If Available)
- That’s it, You have complete everything> Click On Finish
- Now You Need to verify, You really running any kind of Business
- For Verification, They send you a code through postcard. You need to receive and fill the code in your Google My Business account.This process take maximum 12days.
- Before code arrived on your given address
- Let’s do some Customization like logo of your business, Add Your store or Office Photos
- There You get lots of options. Please try all options. Its very helpful for your local business.
- I hope you understand, how you can add your business in Google.
Extra Level Tips: After Successful Pin Verification and all Process. Start Listing Your Local Business, In directories related to your Business. But Please In Every Directory use same address, category. Which address you used in Google My Business account.
Start Your Niche Blog
If you don’t doing blogging realted to your niche. Then your are lossing an important opportunity.
If you want start blogging, then I will recommend you for niche blogging.
Benifites of Niche Blog:
- Well-defined Target Audience
- Easier to set up and add content
- Reliable Audience
- Better SEO Ranking
- Easier to Monetize
- Better Affiliate Marketing
- Responsive Target Audience
- Reduced Competition
- Increased Visibility
If your not a newbie in blogging. Then you must know above the importance of Keywords, Headings, Meta Title, Meta Description etc.
Pro tip: Use your target Keyword in your article Title, H1, Url, image Alt Text and meta Description. Its give you some boost in ranking.
Make Social Presence
If your don’t serious about Social Presence and Marketing. Then down the road It will give bad effect on your business.
Now Most of People try to make his Online Presence, because they know the importance of social Presence.
It may Be Possible, Your offline business working well,But you can also grow your business online for free.
If you want use Local SEO Strategy In your Business, then you must have social Presence
Effect Of Social Presence And Marketing On Your Business:
- Increase brand awareness
- Humanize your brand
- Stay top of mind
- Increase website traffic
- Generate leads
- Boost sales
- Partner with influencers
- Promote content
- Source content
- Reputation management
- Customer and audience engagement
- Customer service and customer support
- Monitor conversations that are relevant to your brand
- Learn more about your customers
- Keep an eye on the competition
- Stay on top of industry news
- Targeted advertising
- Reporting and analytics
- More Opportunities to Convert
- Higher Brand Authority
- Decreased Marketing Costs
- Better Search Engine Rankings
Pro Tip:- If your getting traffic, reviews, orders from social media, then it will increase your ranking in Google. So Social link juice are also very important. Make only these social accounts,Where you can update on daily basis.
Get Customers Reviews
Everyone at least one time purchased products from online. I think you are one of those.
And I hope, before Buy any kind of products you also see it’s reviews, and as you know maximum peoples are check reviews before buy any products.
That’s why reviews are matter for your products sale.
So first all you need to get your customers reviews for your product.
If your products get positive reviews so your ranking will be increase in Google.
For get reviews you can add some high quality photos. Try to Optmise your website and landing pages very well. Because it’s matter for make your users engaging.
Pro tips : Make a custom home page for your website and must add your shop or store address, use same address which you have used on Google My Business Account. Its also give a you plus point in your ranking
Do Local Link Building
Link Building is very old but continually running Technique, which helps you for get higher rank in Google.
There are two types of Links 1) Nofollow 2) Dofollow
Today, we will don’t discuss about links types. Today we will discuss how to do Link building.
Guest Post : You can do guestpost on high authority website related to your business. If you get links from high authority websites, then your website authority will be increas automatic and you can easily rank your articles for your local business.
Anchor Text : Anchor Text Link Building is an very amazing Technique for link building. If you want rank any specific Keyword, then you can use anchor text long building technique for make links on your specific Keyword.
Pro tip: Don’t make only dofollow links. Try to balance Nofollow and dofollow links equally. If you make only dofollow links, then you will be penalized by Google. Use the ratio of 60:40 for safe from penalization. “Make Links on relevant website to your business.”
Use Google Post
Recently Google My Business has been launched a new feature, it’s name is Google post. This is an amazing feature for all local business.
Benefits of Google Post Feature:
- You can directly and instantly share any emergency with you customers, using Google Post
- You can Share any special offer and any upcoming events through Google Post.
- You can Encourage Your customers for buy your products through Google Post.
- If You have any Kind of Food Shop and You have newly male any new stuff, then you share it’s pictures with your customers through Google Post.
- You can Redirect your customers to buying page through a short Google Post.
Steps For Make Google Post:
- Go to Google My Business
- Click on your listings.
- On the left-hand side in the navigation there will be a “Posts” button.
- Click “add post” write your message in which you can include a photo, description, a call to action button, and an event date/time if applicable.
That’s easy, You have create Your Google Post In 4 steps.
Most of the local business owners do mistake. They don’t give any focus on Citation building, For sure you don’t do this mistake.
Listing your business on reputed online directories will help you establish your NAP(Business Name, Address and Phone Number) across the web.
It is important for you to ensure that your NAP is uniform on all directories/mentions of your business.
You should also feature complete location data of your business. If a website or directory gives you the opportunity of adding details apart from the basic NAP, you should definitely go for it.
This will help improve the credibility of your business and can bring in more customers. Most of all, this will help with your local SEO!
List of Citations Sites
- Google My Business
- Apple Maps
- Bing Places
- Yahoo Local
- Where To?
- City Squares
- Merchant Circle
- Chamber Of Commerce
- EZ Local
- Judy’s Book
- Brown Book
- Express Business Directory
- Enroll Business
Above the list is lengthy, All website have different verification process, but if you properly list your business on these websites. Then it will give an amazing outcome.
For sure, use smart NAP( Name, Address, Phone Number ) on all the citations sites.
Check Competitors Citation
This one is very amazing method for beat your competitors. You list your local business on citation website. As well as find you competitiors citation website list.And also put your local business on your competitior citations website.
Steps For Find Competitior Citations:
Here is lots of free and paid tools are available in the market for check you competitiors your local citation.
You can check out this tool. Its free to use. I hope it will work for you fine.
Thank You All Readers. I hope you like this little Guide about Local SEO. If you have any questions regarding this article, you can freely ask me in the comment box.
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